Spanx Puts the Skinny in the Jean with the Launch of SPANX® Premium Denim Collection
The problem solvers at Spanx are covering butts in a jean-ious new way with the launch of a premium denim collection.
The brand known for revolutionizing the way women dress, proves it’s not just what your mama gave you—but what’s in your jeans that counts. With innovative technology, patent-pending fabric and slimming patterns, these flattering styles will bump your old jeans to the back of the closet.
“Denim is a staple in every women’s wardrobe, I wear jeans all the time, but there are so many things about them that I wish were different,” said Spanx Founder, Sara Blakely. “Fully loaded with style, comfort and hidden slimming, we put the skinny in the jeans to offer women a new secret weapon.”
The groundbreaking collection will offer two
slimming styles designed with exclusive Triple Thread Technology™ to give
women the best stretch and recovery keeping their jeans looking fabulous with
every wash and wear. The innovative patterns make thighs look thinner and
legs longer, and strategically placed pockets perk up rear views.
The collection offers a number of washes for The Signature (blue wash, dark dipped, rich indigo) and The Slim-X (black, blue wash, dark dipped, indigo rinse, rich indigo) and will begin shaping rear views everywhere in late July 2014 on SPANX.com and in SPANX retail locations.